Sherwood awarded Gold accolade by VisitEngland

Sherwood Forest has been awarded a Gold accolade by VisitEngland at a ceremony to recognise excellence at visitor attractions across the country.

The nature reserve was one of 72 attractions – and three Royal Society for the Protection of Birds (RSPB) reserves – nationally to win the award.

The accolades were awarded based on scores that attractions obtained following their annual VisitEngland Visitor Attraction Quality Scheme assessment.   

Accolades were formally presented by the VisitEngland chairman Lady Victoria Borwick at a celebratory lunch at the British Motor Museum in Warwickshire. 

Jess Dumoulin, Visitor Experience Manager at Sherwood Forest, said: “We are absolutely thrilled to have won the Gold Accolade for the second year in a row.

“It’s another feather in our Robin Hood cap and a brilliant way to recognise the hard work our staff put in to ensure that visitors from all over the world are given the best possible service when they spend time here in this special place.”

Now in their tenth year, VisitEngland’s Visitor Attraction Accolades are available to participants of the VisitEngland Visitor Attraction Quality Scheme across a range of tourism attractions from historic houses, gardens, country parks and farm attractions to galleries, museums, churches and cathedrals.  

Participating attractions are supported by a network of highly trained and experienced assessors who advise them on improving and promoting the quality, accessibility and sustainability of their offer.  Winning attractions can display the accolade logo at their attraction, online and in their marketing materials.  

VisitEngland Director Andrew Stokes said: “Our tourism businesses are the bedrock of our industry and it is wonderful to highlight and celebrate the fantastic service and experiences they give visitors, time-after-time. From museums, gardens and nature reserves to farm attractions, estates and theme parks, these attractions go out of their way to make visits memorable.”  

To find out more about the VisitEngland Visitor Attraction Quality Scheme see here: https://www.visitbritain.org/business-advice/get-quality-assessed